Gain Marketing Advantage
Customer Acquisition is Our Specialty
Leverage the SBVP network of seasoned customer acquisition & marketing experts who work with our companies to maximize revenue in every marketing channel.
SBVP’s Managing Partner led customer acquisition at:
Experts in Growing Subscription & Software Businesses
Leverage our experience growing subscription services like GoToMeeting (acquired for $1.8 billion) and software firms FastSpring (bootstrapped from zero to $100M+ revenue) and Picasa (acquired by Google to become Google Photos).
A Genuine Partner
We are active, supportive investors who genuinely care about the people we work with. We have a relaxed, open, and honest working style, and we want our portfolio company leaders to truly enjoy the experience of building their company.
SBVP’s B2B/B2C Revenue Growth Expertise
These sales & marketing channels are essential for companies to master as they seek to maximize their revenue growth. We have significant experience in these areas. Our portfolio companies get to leverage that marketing expertise combined with gaining access to the network of outside marketing experts our investment team has built over the last 20+ years who specialize in succeeding in each of these revenue growth opportunities.
Advisors To Our Portfolio Companies
Our investors and advisors assist SBVP’s portfolio companies in accelerating their revenue growth through customer acquisition, marketing, and business development help. These are some of them.
CEO of Buttered Toast, formerly led demand generation at Citrix Online ($600M+ SaaS revenue)
20 years of experience in leading go-to-market strategy with expertise in marketing strategy development, persona development, positioning, messaging, content strategy and development, media buying, lead generation and growth marketing.
Formerly VP Marketing at CBS Interactive and SVP Marketing at Adyen
20 years of marketing experience in brand and persona development, tradeshows and experiential, outdoor/TV/radio, mobile, video, ad media planning and price negotiations, agency relationship management.
Formerly VP, Business Development & Product Marketing at Citrix
Kathy helped grow SaaS revenue at Citrix from $30M to $500M through her expertise in entering new markets, market validation, pricing & packaging analysis, strategic partnerships, plus sales capacity and process building and enablement.
Head of Global Growth, International, and Product Marketing at Pinterest, formerly Head of Partnerships at Google.
Bob is an expert in email marketing, having built and run the email marketing systems for Live Nation, Expedia, and other companies.
President of Earbuds, Former CMO at American Idol, ex-Sony executive
25 years of experience in brand strategy, brand marketing, and ownership, development and commercial utilization of globally recognized premium content.
CEO of Nu Media Mix, a podcast/radio advertising agency that works with clients such as Atlassian, GoToMeeting, RingCentral, and Barracuda Networks.
17 years of experience in podcast and radio advertising for tech companies.
Formerly Chief Marketing Officer of Papa John’s, Marketing Executive at General Motors, Captain D’s, Pizza Hut, and Arby’s.
25 years of experience in global brand marketing, strategic planning, TV/print advertising, and loyalty/promotion marketing.
15 years of experience in B2B content development/strategy as well as sales enablement for SaaS companies and large brands like AB-InBev, Dow Jones, JP Morgan Chase, JC Penney, Northwestern Mutual, etc.
CEO of Novica
21 years of experience in B2C e-commerce, online marketplaces, Amazon sales optimization, and social impact entrepreneurship.
Formerly VP, Marketing at J2 Global and VP, SMB at RingCentral
24 years of experience in marketing, including handling P&L, M&A integration, branding/advertising, freemium, pricing, retention, and budgeting for SaaS companies with $300M-$1B in revenue.
Formerly Chief Marketing Officer at CBS for three decades, George is best known for leading the transformation of CBS into America’s Most Watched Network. He led the promotional strategies for some of TV’s biggest entertainment, news, and sports franchises.
CEO of Mobile1st
Jonathan leads a team of seasoned site optimization experts that drastically improve brands’ online user experience and conversion rates, executing on 10x ROI opportunities discovered via analytics, research, experimentation and front end development.
12 years of experience in public relations and obtaining media placements.
Head of Affiliate at Groupon
16 years of affiliate marketing management for Commission Junction’s largest publishers and advertisers.
Global Head of Alliances at SailPoint & Dynatrace
12 years of experience in strategic alliances and business development in the software industry.
CEO of Sum Digital
22 years of experience in customer acquisition with expertise in optimizing and scaling Facebook, Google, and Snapchat ad campaigns.
Formerly Head of Global Sales at Apeel Sciences and CRO/SVP Sales at 4 SaaS companies and Lynda.com.
Formerly CFO & CSO at Procore (a $12B SaaS company) and Finance Executive at ValueClick/ Commission Junction with $1B in financial transaction experience.
Recruiting & People/Culture
Shadé has over 15 years of global experience in people operations (HR), diversity equity & inclusion, internal communications, talent acquisition, total rewards, learning & development, and mergers & acquisitions. She is expert in improving culture, performance, people experience, retention, and engagement, and has held key people roles at Google, Verizon, MeetUp, Walmart, and other firms.
Recruiting & People/Culture
Josh is a Talent Advisor in the Office of the CEO at Google, working with senior leaders on succession planning and executive recruiting. Previously he was the Global Head of Talent at Sonos for 9 years. He started his career in the Sand Hill Road office of Heidrick & Struggles, and has over 20 years of talent and recruiting experience.