Gain Marketing Advantage

SBVP’s B2B/B2C Revenue Growth Expertise

Our portfolio companies get to utilize SBVP’s sales, marketing, & customer acquisition experts who work with them to accelerate revenue growth. We provide expertise in the following areas…

Chart showing the components of the Customer Acquisition Network.

Advisors To Our Portfolio Companies

Below is a sampling of SBVP investors and advisors who work with our portfolio companies. 

B2B Sales

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Carolyn Mellor

As SVP at Zendesk and VP Global Sales at PayPal, Carolyn led rev ops, strategy, sales enablement, inside sales, demand gen, GTM strategy and operations.

B2B Sales

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Tony Rodoni

Tony was a top executive at Salesforce for 15 years where he led the corporate sales, sales enablement, sales development, SMB, and customer experience teams.

B2B Sales

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Lars Nilsson

As VP Global Sales Development at Snowflake and ex-VP Global Inside Sales & Field Ops at Cloudera & HP Enterprise, Lars is an expert in GTM and sales team optimization with 25 years of enterprise software sales and ops experience. Lars pioneered the sales methodology Account-based Sales Development (ABSD).

B2B Sales

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Michael Schaeman

Formerly Head of Global Sales at Apeel Sciences and CRO/SVP Sales at 4 SaaS companies and

B2B Lead Gen

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Olivier Labbe

Formerly SVP of Sales at G2 Crowd with expertise in account-based marketing (ABM) and B2B lead generation.

Customer Success

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Steve Cornwell

As SVP Strategy at Gainsight, Steve leads their M&A activities. Previously, he built Northpass, the SaaS leader in customer education and training which he sold to Gainsight in 2023. Steve has 11 years of experience in Customer Success and Education.

Product Marketing

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Richard Townhill

Richard has spent 30 years handling product marketing and management at Adobe, Airbnb, Apple, Cisco, Eventbrite, Nest, PayPal, and RingCentral. He’s worked directly with Steve Jobs, Airbnb’s Brian Chesky, and other product visionaries.

International Mark’t & Ops
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Scott Coleman

Scott led Pinterest’s international expansion, handled international as Head of Partnerships at Google, and now guides international product and operations at Glassdoor.

Growth Marketing

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Jeremy Arnone

Formerly CMO at BigCommerce, Chief Growth Officer at Lyft, and VP Marketing at ProFlowers, Jeremy is an expert in B2B/B2C/D2C growth marketing.

Influencer Marketing

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Jenna Sereni

After pioneering Influencer Marketing at the original IM agency WHOSAY, Jenna handled influencer marketing for Google, Spotify, MTV, Coca Cola, and others. She has partnered with talent such as Alec Baldwin, Eva Longoria, John Stamos, Ru Paul, Olivia Wilde, and others. She played a key role in the marketing launch of Paramount+.


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Karl Kleinschmidt

An expert in AI SEO with over 18 years of experience in SEO strategy and implementation, Karl has managed campaigns for Square (Block), SearchMetrics, and for various SaaS companies.

Content Marketing
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Jacqueline Kurdziel

15 years of experience in B2B content development/strategy as well as sales enablement for SaaS companies and large brands like AB-InBev, Dow Jones, JP Morgan Chase, JC Penney, Northwestern Mutual, etc.

Market Validation

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Kathy Chill

Formerly VP, Business Development & Product Marketing at Citrix.

Kathy helped grow SaaS revenue at Citrix from $30M to $500M through her expertise in entering new markets, market validation, pricing & packaging analysis, strategic partnerships, plus sales capacity and process building and enablement.

Marketing Strategy & Management
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George Schweitzer

Formerly Chief Marketing Officer at CBS for three decades, George is best known for leading the transformation of CBS into America’s Most Watched Network. He led the promotional strategies for some of TV’s biggest entertainment, news, and sports franchises.

Marketing Strategy & Management
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Mike Pugh

Formerly VP, Marketing at J2 Global and VP, SMB at RingCentral.

24 years of experience in marketing, including handling P&L, M&A integration, branding/advertising, freemium, pricing, retention, and budgeting for SaaS companies with $300M-$1B in revenue.

Marketing Strategy & Management
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Bob Kraut

Formerly Chief Marketing Officer of Papa John’s, Marketing Executive at General Motors, Captain D’s, Pizza Hut, and Arby’s.

25 years of experience in global brand marketing, strategic planning, TV/print advertising, and loyalty/promotion marketing.

Email Marketing
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Bob Frady

Bob is an expert in email marketing, having built and run the email marketing systems for Live Nation, Expedia, and other companies.

Audio Marketing
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Michael Guarnieri

CEO of Nu Media Mix, a podcast/radio advertising agency that works with clients such as Atlassian, GoToMeeting, RingCentral, and Barracuda Networks.

17 years of experience in podcast and radio advertising for tech companies.

Trade Shows

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Brad White

With 15 years of tradeshow marketing experience, Brad is an expert in end-to-end conference strategy, including selection of appropriate shows, sales staff, booth and event presence, contract negotiations, vendor relationships, pre and post show marketing and many other trade show services.

Social & Search Ads
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Terry Whalen

CEO of Sum Digital

22 years of experience in customer acquisition with expertise in optimizing and scaling Facebook, Google, and Snapchat ad campaigns.

Affiliate Marketing
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Dan Sweeney

Head of Affiliate at Groupon

16 years of affiliate marketing management for Commission Junction’s largest publishers and advertisers.

Strategic Alliances

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Jeff Tishgart

Global Head of Alliances at SailPoint & Dynatrace

12 years of experience in strategic alliances and business development in the software industry.


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Rebecca Ferros

12 years of experience in public relations and obtaining media placements. 

Other Advisors

Board of Directors Guidance

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Tom Kenny

 A longtime Managing Director at Goldman Sachs whose team managed over $600 billion in assets, Tom sits on the boards of Aflac and TIAA-CREF. 


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Steven Tamm

CTO of Salesforce 2004 through 2022.

Deal Making & M&A

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Hemi Zucker

Led over 170 software and media acquisitions and their integration as CEO of J2 Global (Nasdaq JCOM), a $5 billion cloud services/media conglomerate that he co-founded in 1996. During his 21 year tenure, Hemi grew j2 Global’s revenue to over $1.1 billion in 40 countries. 


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Rusty Reed

Formerly CFO & CSO at Procore (a $9B SaaS company) and Finance Executive at ValueClick/ Commission Junction with $1B in financial transaction experience.

Recruiting & People/Culture

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Shadé Akande

Shadé has over 15 years of global experience in people operations (HR), diversity equity & inclusion, internal communications, talent acquisition, total rewards, learning & development, and mergers & acquisitions. She is expert in improving culture, performance, people experience, retention, and engagement, and has held key people roles at GoogleVerizonMeetUpWalmart, and other firms. 

Recruiting & People/Culture

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Josh Narva

Josh is a Talent Advisor in the Office of the CEO at Google, working with senior leaders on succession planning and executive recruiting. Previously he was the Global Head of Talent at Sonos for 9 years. He started his career in the Sand Hill Road office of Heidrick & Struggles, and has over 20 years of talent and recruiting experience.